Validation of Metrics for Mass Customization: A Pre-study of Validation Methods

Over the last two decades, literature presents mass customization metrics; recent research presents these in relation to another recent research: the framework of three fundamental capabilities in mass customization. The metrics presented are all considered useful in company applications like ERP systems. A firm validation of each metrics is not confirmed in the literature. This research aims to address the lack of method for validation: firstly, by identifying a commonly accepted method or procedure to follow to validate a metric (case study was identified as such commonly accepted method) and, secondly, by performing a simple analysis following the method proposed to assess the potential (an analysis of repurchase rate metric was performed on a small case dataset, and it clarified the potential in the procedure for validation).