Zapping Behavior during Commercial Breaks
暂无分享,去创建一个
Alan C.B. Tse | Ruby P. Lee | Alan Tse | R. Lee | A. Tse
[1] Matthew Duncan,et al. Recognition and Recall with Precuing and Postcuing , 2000 .
[2] H. Eyre. Introduction I , 2022 .
[3] Carrie Heeter,et al. VCRs and Young People , 1987 .
[4] David W. Schumann,et al. Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses , 1990 .
[5] Amitava Chattopadhyay,et al. To Zap Or Not to Zap: a Study of the Determinants of Channel Switching During Commercials , 1998 .
[6] Fred S. Zufryden,et al. Zapping and its impact on brand purchase behavior , 1993 .
[7] William F. Greene. Maybe the valley of the shadow isn't so dark after all. , 1988 .
[8] Robert V. Bellamy,et al. Gratifications of Grazing: An Exploratory Study of Remote Control Use , 1991 .
[9] G. Weimann. Zapping in the Holy Land: Coping With Multi-Channel TV in Israel , 1995 .
[10] M. Goldberg,et al. Music, music videos, and wear out , 1993 .
[11] James R. Lumpkin,et al. Differences in Attitudes toward TV Advertising: VCR Usage as a Moderator , 1992 .
[12] Alan M. Rubin,et al. Utility of Videocassette Recorders , 1987 .
[13] J. Joseph Cronin,et al. Discrimination Vs. Avoidance: “Zipping” of Television Commercials , 1992 .
[14] Robert J. Kent. Competitive clutter in network television advertising: Current levels and advertiser responses , 1995 .
[15] Tammo H. A. Bijmolt,et al. Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects , 1997 .
[16] Catherine A. Cole,et al. The Effects of Length, Content, and Repetition on Television Commercial Effectiveness , 1993 .
[17] Peter J. Danaher,et al. WHAT HAPPENS TO TELEVISION RATINGS DURING COMMERCIAL BREAKS , 1995 .
[18] M. Holbrook,et al. Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time , 1991 .
[19] Michael T. Elliott,et al. Predictors of Advertising Avoidance in Print and Broadcast Media , 1997 .
[20] J. Cacioppo,et al. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .
[21] Scott B. MacKenzie,et al. The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations: , 1986 .