The need for hybrid decision systems in complex marketing domains: HYMS
暂无分享,去创建一个
[1] F. A. Lootsma,et al. Conflict resolution via pairwise comparison of concessions , 1989 .
[2] Richard E. Plank,et al. Implementing Expert Systems into Business‐to‐Business Marketing Practice , 1990 .
[3] M. Porter. How Competitive Forces Shape Strategy , 1989 .
[4] P. Harker. Alternative modes of questioning in the analytic hierarchy process , 1987 .
[5] Jeremy F. Shapiro,et al. Integrated Logistics Management, Total Cost Analysis and Optimization Modelling , 1992 .
[6] Nikolaos F. Matsatsinis,et al. A DSS for Market Analysis and New Product Design , 1993 .
[7] Luiz Moutinho,et al. Expert systems and marketing strategy: an application to site location decisions , 1991 .
[8] R. D. Holder,et al. Some Comments on the Analytic Hierarchy Process , 1990 .
[9] Raymond R. Burke. Reasoning with empirical marketing knowledge , 1991 .
[10] Malcolm McDonald,et al. State‐of‐the‐Art Developments in Expert Systems and Strategic Marketing Planning , 1990 .
[11] Raymond R. Burke,et al. Developing Marketing Expert Systems: An Application to International Negotiations , 1989 .
[12] Barton A. Weitz,et al. Readings in strategic marketing : analysis, planning, and implementation , 1988 .
[13] Uma G. Gupta. SUCCESSFUL DEPLOYMENT STRATEGIES: Moving to an Operational Environment , 1992 .
[14] T. L. Saaty. A Scaling Method for Priorities in Hierarchical Structures , 1977 .
[15] Jerry Wind,et al. A Knowledge-Based System for Advertising Design , 1990 .
[16] T. Saaty. How to Make a Decision: The Analytic Hierarchy Process , 1990 .
[17] Frank Land,et al. Knowledge based management support systems , 1989 .
[18] T. Saaty,et al. The Analytic Hierarchy Process , 1985 .
[19] Luiz Moutinho,et al. The Comstrat Model: Development of an Expert System in Strategic Marketing , 1993 .
[20] S. Cavusgil,et al. A DECISION SUPPORT SYSTEM FOR DOING BUSINESS WITH EASTERN BLOC COUNTRIES: THE COUNTRY CONSULTANT , 1992 .
[21] V. Srinivasan,et al. Stratport: A Decision Support System for Strategic Planning , 1981 .
[22] Yanqing Duan,et al. A hybrid system for strategic marketing planning , 1995 .
[23] Gunnar Hartvigsen,et al. Knowledge-based systems for strategic market planning in small firms , 1991, Decis. Support Syst..
[24] Bay Arinze,et al. Market planning with computer models: A case study in the software industry , 1990 .
[25] Georgios I. Doukidis,et al. Decision support system concepts in expert systems: An empirical study , 1988, Decis. Support Syst..
[26] Luiz Moutinho,et al. Constructing a Knowledge Base for a Marketing Expert System , 1992 .
[27] Paul N. Finlay,et al. Expert systems: the cold fusion of marketing? , 1991 .
[28] Efraim Turban,et al. Integrating Expert Systems and Decision Support Systems , 1986, MIS Q..
[29] T. L. Saaty. Modeling unstructured decision problems — the theory of analytical hierarchies , 1978 .
[30] John T. Mentzer,et al. Expert systems in industrial marketing , 1993 .
[31] John T. Mentzer,et al. Expert systems in marketing: Guidelines for development , 1992 .
[32] J. Sterling,et al. Advia™: Planning and decision support for smaller businesses , 1994 .
[33] F. Nelson Ford,et al. Decision support systems and expert systems: A comparison , 1985, Inf. Manag..
[34] R. Palmer,et al. Subjective evaluation: linguistic scales in pairwise comparison methods , 1986 .
[35] Malcolm McDonald. Marketing Planning and Expert Systems: An Epistemology of Practice , 1989 .