Tit for tat in small steps: the internationalization of Swedish banks

Earlier studies of the internationalization of manufacturing firms have shown that they tend to start their foreign operations in countries that are culturally close to their own and then gradually move to more alien ground. If banks follow their customers abroad, we would expect their internationalization to assume a similar pattern. Their penetration of foreign markets could also be expected to be related to direct foreign investments and exports. An empirical test in the case of major Swedish banks did not support this hypothesis. Instead these banks tended to concentrate their internationalization efforts to important financial centres. Thus they have not only chosen to establish themselves in places where many international banks are already working, but they have also tended to follow each other in a pattern of tit for tat. The nature of this process supports the idea suggested in earlier studies that internationalization is generally a gradual process, starting with minor commitments which are developed over time.