What drives trust transfer from web to mobile payment services? The dual effects of perceived entitativity

Abstract Drawing from trust transfer theory, this study investigates cognitive trust and emotional trust transfer from web payment (WP) to mobile payment (MP) services with the emphasis on the effect of web–mobile payment relationship, namely, perceived entitativity. By conducting an online survey (n = 491), our study shows two key findings. First, cognitive trust and emotional trust can be transferred from WP to MP services, which, in turn, formulate intention to use MP services. Second, perceived entitativity not only increases cognitive trust and emotional trust in MP, but also enhances the transfer of cognitive trust and emotional trust from WP to MP services.

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