Semiotics: The Basics

List of illustrations Prcface Acknowledgements Introduction 1 Models of the sign 2 Signs and things 3 Analysing structures 4 Challenging the literal 5 Codes 6 Tcxtual interactions 7 Limitations and strengths Glossary References Index Author biography = Dr Daniel Chandler is a lecturer in the Department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth. Other data = 'This is the best introduction to semiotics I have read. The author combines a scholarly command of the subject with the ability to organise and present it in an enticing and informative way. The result is a textbook which is comprehensive, but also accessible and interesting: an invaluable resource, not only for beginners, but for more advanced students too.' (Guy Cook, University of Reading)