Escalating Product Identity Through Emphasizing Metaphorical Form Element Principles

Elements of product design are represented by its design structure, defining a product as a whole. These representations are normally built based on the metaphors that connect attributes of a domain of how product will be “seen” or interpreted as. Through design process, the designers apply activities of synthesizing a product involving cognitive aspects on the concept and form development and strategies. The study will be strategizing the outline to uncover the phenomenon that involves metaphor mapping as bridging tool involving visual form element selection during the concept development phase in design process, through visual appearance of a product. This will be achieved through observation of the respondents during the sketching or drawing and how the designers worked the metaphor in conveying or citing the elements in a particular source and domain as ideas and inspirations. The behavior and cognitive of the design practitioners will be conducted through an experiment in artificial environment set up laboratory, guided through a protocol.

[1]  P. Desmet,et al.  Framework of product experience , 2007 .

[2]  Paul Hekkert,et al.  Source Selection in Product Metaphor Generation: The Effects of Salience and Relatedness , 2014 .

[3]  Rusmadiah Anwar,et al.  Function means analysis for ablution concept solution , 2015 .

[4]  Steve Garner,et al.  Evaluating an eye tracking interface for a two-dimensional sketch editor , 2013, Comput. Aided Des..

[5]  Nazli Cila,et al.  Metaphors we design by: The use of metaphors in product design , 2013 .

[6]  WonJoon Chung.  Theoretical Structure of Metaphors in Emotional Design , 2015 .

[7]  Rusmadiah Anwar,et al.  A practical guideline to quantifying qualitative analyses of design cognition , 2015 .

[8]  Rusmadiah Anwar,et al.  A Pattern in Formgiving Design: Giving Priority to a Principle Solution in Industrial Design Situation , 2015 .

[9]  Kejun Zhang,et al.  Designers' perception during sketching: An examination of Creative Segment theory using eye movements , 2014 .

[10]  Nigel Cross,et al.  Design Thinking: Understanding How Designers Think and Work , 2011 .

[11]  Nigel Cross,et al.  Analysing design activity , 1996 .

[12]  Hernan Casakin,et al.  Metaphors in Design Problem Solving: Implications for Creativity , 2007 .

[13]  G. Lakoff,et al.  Philosophy in the flesh : the embodied mind and its challenge to Western thought , 1999 .

[14]  Gabriela Goldschmidt,et al.  Inspiring design ideas with texts , 2011 .

[15]  R. Anwar,et al.  Understanding methodological solution in design situation of novice designer , 2015, 2015 International Conference on Interactive Collaborative Learning (ICL).

[16]  Paul Hekkert,et al.  Product metaphor generation: Mapping strategies of designers , 2012 .

[17]  T. B. Ward,et al.  The inadvertent use of prior knowledge in a generative cognitive task , 1999, Memory & cognition.

[18]  N. Cross.  Designerly ways of knowing , 2006 .

[19]  V. Margolin,et al.  A Social Model of Design: Issues of Practice and Research , 2002, Design Issues.

[20]  Jitesh H. Panchal,et al.  Understanding the Utilization of Information Stimuli in Design Decision Making Using Eye Gaze Data , 2015, DAC 2015.

[21]  Cognitive Properties of Images and Metaphors , 2015 .

[22]  Paul Rodgers,et al.  Research Methods for Product Design , 2013 .

[23]  Karl T. Ulrich,et al.  Product Design and Development , 1995 .

[24]  Petra Badke-Schaub,et al.  What inspires designers? Preferences on inspirational approaches during idea generation , 2014 .

[25]  Andre Liem,et al.  On the Role of Formgiving in Design , 2008 .

[26]  T. Love,et al.  Path-dependent Foundation of Global Design-driven Outdoor Trade in the Northwest of England , 2007 .

[27]  Alex Marin,et al.  Metaphors and creativity: Direct, moderating, and mediating effects , 2014 .

[28]  Anders Warell,et al.  Modelling perceptual product experience – Towards a cohesive framework of presentation and representation in design , 2008 .

[29]  Paul Hekkert,et al.  Handle with care! Why and how designers make use of product metaphors , 2015 .

[30]  Rusmadiah Anwar,et al.  In-Vitro Design Protocol: Artificial Situation Strategy Uses to Comprehend Designers’ Thought , 2016 .