It ain’t what you do, it’s the way that you do it.

Empirical research was conducted in twelve service organisations to understand the impact of internal strategic fit on business performance. The findings suggest that the approach used to create fit has a more significant than the level of fit it creates. A review of the high performing companies showed they used ‘strategic frameworks’ in stable price-sensitive markets, ‘service/product-based teams’ in stable design-led markets, ‘flexible resources’ in unstable price-sensitive markets and ‘customer-based teams’ in unstable design-led markets.

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