Using Chance Discovery in Recruiting Strategies to Explore Potential Students in Taiwan

The issue of decreasing birth rate has caused a big challenge for the Ministry of Education in Taiwan. The universities are looking for solutions to the problem. Current recruiting strategies include college admission fairs, college admission seminars, campus visits, and press release. How to find the potential students has become a big challenge. The present study aims at exploring the potential source of the Department of Information Management of a university via the application of Chance Discovery and KeyGraph and the operation of frequency and association parameter value and sensitivity analysis. Findings of the study showed that students from Taipei and New Taipei City, living in a distance within 15 Km to the university are basic students of the university. Furthermore, the Zip code 970, 608, 636 and high schools that have a distance around 63 Km to the university may also be potential students of the university.

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