Apple Computer 2002

Professor David B. Yoffie and Research Associate Yusi Wang prepared this case from published sources. This case derives from an earlier case, “Apple Computer 1999,” HBS No. 799-108, by Professor David B. Yoffie and Research Associate Mary Kwak. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.