论文信息 - Real-time adaptive advertising1 framework based on MPEG-21 for multi-screen IPTV environment

Real-time adaptive advertising1 framework based on MPEG-21 for multi-screen IPTV environment

This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous IPTV client devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support adaptive advertisement service in multi-screen IPTV service environment, we suggest a new advertising framework using XML schema based on MPEG-21 DIDL (Digital Item Declaration Language).

Kyoungro Yoon | Seok-Pil Lee | Kyung Won Kim | Tae-Beom Lim

[1] Robert S. Barton. A New Approach to the Functional Design of a Digital Computer , 1987, Annals of the History of Computing.

[2] Kyoungro Yoon,et al. Scalable application framework to support IPTV client device independence based on MPEG-21 , 2011, 2011 IEEE International Conference on Consumer Electronics (ICCE).