论文信息 - MEANING AND MATTERING THROUGH TRANSFORMATIVE CONSUMER RESEARCH

MEANING AND MATTERING THROUGH TRANSFORMATIVE CONSUMER RESEARCH

David Glen Mick McIntire School of Commerce University of Virginia The Association for Consumer Research was born in 1969 and is now approaching middle age. As with most of us personally, this stage of life often provokes introspection about our past and present, our values, and the extent to which our remaining words and actions can make any worthwhile difference in the world. Today I am asking you to pause with me and consider the meaning and mattering of ACR.

David Glen Mick | D. Mick | David Mick

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