The Effects of Anticipated Informational and Normative Influence on Perceptions of Hypothetical Opinion Change

Two experiments addressed the role of anticipated informational or normative influence on perceptions of hypothetical opinion change in the context of either an intellective or judgmental task. The findings from Experiment 1 indicate that informational and normative influence processes are perceived as being differentially effective in changing people's opinions about a judgmental task but not about an intellective task. Experiment 2 explores some possible causes of these findings.