论文信息 - Perceptual Factors That Influence the Adoption of Videotex Technology: Results of the Channel 2000 Field Test.

Perceptual Factors That Influence the Adoption of Videotex Technology: Results of the Channel 2000 Field Test.

The perceptions of a videotex service called Channel 2000 were used to discriminate between adopter and nonadopter groups at three points in time. Significant discriminant functions suggested that the perceptions of an innovation can be a useful device in the understanding of innovative behavior.

Ted Bolton

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