AN ENERGETIC ECODESIGN AT CONCEPTUAL DESIGN PHASE

The objective of this research is to propose an energetic methodology for developing eco products at the conceptual design phase based upon Concurrent Engineering concept. The contribution of this research lies in the decision support methodology for enhancing product development team to generate the new alternative design ideas at conceptual design phase. The methods, integrating Analytic Network Process (ANP) and the distance-to-target method are used for calculating a single score Ecodesign concept indicator which can deliver ease a single number and ease to understand the new product development process. Magnitude of the single score depicts eco effectiveness compared with baseline product. This methodology highlights the model that can reduce bias and facilitate the decision making process as well as helping in presenting the new idea to stakeholders. A case study, recommendations, limitations and further research are also presented.

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