Apparutus and method for predicting popularity of social data

The present invention by variously set of social data propagating through the SNS popularity with reference to a method and apparatus for predicting the popularity. Social data popular prediction apparatus according to the present invention, a social network with social data collection unit that collects social data that is generated by the exchange social data and real-time generated during a predetermined period from the data store, the previous social generated during said predetermined period of time extracting the user information and data information from the data and the extracted author information and the social data construction popular predictive resource unit for using the data information to build a social data popular predictive resource, the data information is extracted from the social data generated by said real-time and user information, but by using the built popular predictive resource includes the real-time generation popular to predict the popularity of social data predict that parts of the predictive popularity that is, at least two of the spread amount, popular holding time and diffusion rates the forecast for the entry It can hamhal.