Selective Attention and Target Search with Brief Visual Displays

In a series of four experiments, subjects were presented with eight item arrays tachistoscopically. In two tasks, the subject was required to recall a digit presented among seven letters or a letter among seven digits. The remaining tasks required the subject to detect the presence of a specific letter either in the context of seven random letters or seven digits. An examination of the effects of a masking stimulus for various target positions suggested that subjects could attend selectively when the target was a different category than its context but had to process the entire array when the target was the same category as the context. The effects of selective attention and masking are explained in terms of parallel and sequential identification processes.