Towards the Implementation of Arabic Language Mobile Apps Learning: Designed by User Insight

Arabic learning application is a learning application that is designed like a kind of quiz game with learning such as mastery of vocabulary, conversations, grammar and there is a material through the video that can be searched as needed, based on the results of preliminary questionnaires that have been conducted on 70 respondents stated 84,3% of difficulties in learning Arabic and 90% said that mastery of vocabulary, conversation and grammar is very difficult. The importance of the User Interface and User Experience in application development to make it easier for users to control/use the application, get responses from interactions and know the needs of users. In this study using the Goal Directed Design method, this method focuses on the needs of users with the stages passed, such as research, modelling, requirements, framework, and refinement. The results of this study are a design solution in Arabic learning applications that can be accepted by users with a SUS score of 79.68, which means acceptable to users in grade B by obtaining a good range value.