Extendable drinks holder

A selectively retractable cup holder assembly comprises a telescoping collar assembly having a plurality of carriers which are operatively coupled to a housing in a slidably coupled arrangement so that the telescopic collar assembly between an extended position and a stowed position is movable relative to the housing, so that the vehicle occupant, the telescopic collar assembly can extend to provide a disengaged vertical support for an object to be stored in a cup holder assembly.