Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use

This research utilizes the Integrated Model of Technology Acceptance (IMTA) to study the intention to use computers among first line managers in a mid-sized manufacturing organization (n=172). As hypothesized, the study found 1) a positive relationship between extrinsic motivation and behavioral intention to use computers, 2) a positive relationship between perceived ease of use and behavioral intention to use computers, 3) a positive relationship between intrinsic motivation and extrinsic motivation, 4) a positive relationship between perceived ease of use and extrinsic motivation, and 5) a positive relationship between intrinsic motivation and perceived ease of use. However, the hypothesis that intrinsic motivation would have a positive relationship to behavioral intention to use computers was not supported. This work makes a needed contribution to the literature by validating the IMTA with a group of real-world users, and suggests that the model may provide a useful foundation for future research in this area.

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