Salient stakeholder voices: Family business and green innovation adoption

One striking finding from recent natural environmental management research is that family firms are more likely to engage in environmentally friendly practices. However, the source of such difference is less clear. The primary objective of our research is to investigate if family firms react to stakeholder pressures differently when making natural environmental management decisions. We survey 235 manufacturing firms from the chemical, and the electronic and information technology industries in Taiwan to test our hypotheses. The results of regression analysis show that family firms pay much more attention to their internal stakeholders than non-family firms. This finding complements the current discussions on family business uniqueness. It also contributes to provide a more comprehensive framework of stakeholder salience.

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