RESEARCH TRADITIONS IN MARKETING
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Spend your few moment to read a book even only few pages. Reading book is not obligation and force for everybody. When you don't want to read, you can get punishment from the publisher. Read a book becomes a choice of your different characteristics. Many people with reading habit will always be enjoyable to read, or on the contrary. For some reasons, this research traditions in marketing tends to be the representative book in this website.
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[2] A. Rubinstein,et al. Bargaining and Markets. , 1991 .
[3] J. Eliashberg,et al. Marketing-production joint decision-making , 1993 .