Short brand stories on packaging: An examination of consumer responses

[1]  Magnus Söderlund,et al.  Spreading joy: examining the effects of smiling models on consumer joy and attitudes , 2015 .

[2]  David A. Gilliam,et al.  Storytelling by the sales force and its effect on buyer–seller exchange , 2015 .

[3]  K. Grunert,et al.  Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions , 2015 .

[4]  Jean M. Brechman,et al.  Narrative, transportation and advertising , 2015 .

[5]  I. Vermeulen,et al.  Exploring Killer Ads: A Terror Management Account of Death in Advertisements , 2014 .

[6]  P. Trott,et al.  Barriers to the Upgrade Cycle in a Commodity Process Industry: Evidence from the UK Packaging Industry , 2014 .

[7]  Hung-Yen Chen,et al.  Narrative online advertising: identification and its effects on attitude toward a product , 2013, Internet Res..

[8]  U. Orth,et al.  Effects of package visuals and haptics on brand evaluations , 2013 .

[9]  Nai-Hwa Lien,et al.  Narrative ads: The effect of argument strength and story format , 2013 .

[10]  Veronica Liljander,et al.  The impact of storytelling on the consumer brand experience: The case of a firm-originated story , 2013 .

[11]  Amar Cheema,et al.  Data collection in a flat world: the strengths and weaknesses of mechanical turk samples , 2013 .

[12]  Yi-Ching Hsieh,et al.  How to Align your Brand Stories with Your Products , 2012 .

[13]  Andrea Heintz Tangari,et al.  How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice , 2012 .

[14]  Youjae Yi,et al.  The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions , 2011 .

[15]  Micael Dahlen,et al.  The “killer” ad: an assessment of advertising violence , 2010 .

[16]  Roger Sametz,et al.  Storytelling through design , 2010 .

[17]  Carol M. Megehee,et al.  Creating visual narrative art for decoding stories that consumers and brands tell , 2010 .

[18]  A. Woodside Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue , 2010 .

[19]  Andreas Herrmann,et al.  The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads , 2010 .

[20]  Edward F. McQuarrie,et al.  Narrative and Persuasion in Fashion Advertising , 2010 .

[21]  Chingching Chang Making unique choices or being like others: How priming self‐concepts influences advertising effectiveness , 2010 .

[22]  Chingching Chang,et al.  "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising , 2009 .

[23]  Rick W. Busselle,et al.  Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement , 2008 .

[24]  Jay Kandampully,et al.  How some service firms have become part of “service excellence” folklore: An exploratory study , 2008 .

[25]  Suresh C. Sood,et al.  When consumers and brands talk: Storytelling theory and research in psychology and marketing , 2008 .

[26]  Peter Guber The four truths of the storyteller. , 2007, Harvard business review.

[27]  Pinya Silayoi,et al.  The Importance of Packaging Attributes: A Conjoint Analysis Approach , 2007 .

[28]  Dana L. Alden,et al.  Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement , 2007 .

[29]  Jennifer Edson Escalas Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration , 2007 .

[30]  Storytelling and the “information overload” , 2006 .

[31]  Priya Raghubir,et al.  Ratios in Proportion: What Should the Shape of the Package Be? , 2006 .

[32]  J. Schroeder,et al.  An ethics of representation for international marketing communication , 2005 .

[33]  Joel Huber,et al.  Altering experienced utility: The impact of story writing and self-referencing on preferences , 2004 .

[34]  Geoff F. Kaufman,et al.  Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds , 2004 .

[35]  Nancy Spears,et al.  Measuring Attitude toward the Brand and Purchase Intentions , 2004 .

[36]  J. Twitchell An English Teacher Looks at Branding , 2004 .

[37]  Joe M. Ricks,et al.  Developing and validating measures of facets of customer-based brand equity , 2004 .

[38]  Jennifer Edson Escalas IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion , 2004 .

[39]  Jennifer Edson Escalas Narrative Processing: Building Consumer Connections to Brands , 2004 .

[40]  Marian Chapman Moore,et al.  Fishing For Feelings? Hooking Viewers Helps! , 2004 .

[41]  Robert McKee,et al.  Storytelling that moves people. A conversation with screenwriting coach Robert McKee. , 2003, Harvard business review.

[42]  Barbara B. Stern,et al.  Sympathy and Empathy: Emotional Responses to Advertising Dramas , 2003 .

[43]  Robert L. Underwood The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience , 2003 .

[44]  L. M. Capella,et al.  The Effect of Brand Attitude and Brand Image on Brand Equity , 2001 .

[45]  Avi Shankar,et al.  Understanding Consumption: Contributions from a Narrative Perspective , 2001 .

[46]  Elena Karahanna,et al.  Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage , 2000, MIS Q..

[47]  T. Brock,et al.  Journal of Personality and Social Psychology the Role of Transportation in the Persuasiveness of Public Narratives Text Quality Individual Differences and Situational Influences Transportation Scale Items Gender Differences Discriminant Validation: Need for Cognition Effect of Text Manipulation Beli , 2022 .

[48]  A. Mattila The Role of Narratives in the Advertising of Experiential Services , 2000 .

[49]  J. G. Holmes,et al.  How storytelling shapes memory and impressions of relationship events over time , 1999 .

[50]  J. D. McGaugh,et al.  Memory for emotional events: differential effects of centrally versus peripherally acting β-blocking agents , 1998, Psychopharmacology.

[51]  Jennifer Edson Escalas ADVERTISING NARRATIVES: What are they and how do they work? , 1998 .

[52]  R. Wyer,et al.  The Role of Narratives in Consumer Information Processing , 1998 .

[53]  Julie L. Ozanne,et al.  Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging , 1998 .

[54]  Dan Padgett,et al.  Communicating Experiences: A Narrative Approach to Creating Service Brand Image , 1997 .

[55]  Joan Meyers-Levy,et al.  Evaluating persuasion-enhancing techniques from a resource-matching perspective , 1997 .

[56]  Jan P.L. Schoormans,et al.  The effect of new package design on product attention, categorization and evaluation , 1997 .

[57]  J. Kapferer The Brand Chartering Handbook: How brand organizations learn ‘living scripts’ , 1997 .

[58]  Walfried M. Lassar,et al.  Measuring customer‐based brand equity , 1995 .

[59]  J. Forgas Mood and judgment: the affect infusion model (AIM). , 1995, Psychological bulletin.

[60]  Barbara Stern Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. , 1994 .

[61]  Joseph P. Forgas,et al.  The role of emotion in social judgments: An introductory review and an Affect Infusion Model (AIM) , 1994 .

[62]  C. Allen,et al.  The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect , 1993 .

[63]  N. Pennington,et al.  Explaining the evidence: Tests of the Story Model for juror decision making. , 1992 .

[64]  Daniel Romer,et al.  Using Drama to Persuade , 1989 .

[65]  Kenneth J. Gergen,et al.  Narrative and the Self as Relationship , 1988 .

[66]  J. Zaichkowsky Measuring the Involvement Construct , 1985 .

[67]  Wayne D. Hoyer An Examination of Consumer Decision Making for a Common Repeat Purchase Product , 1984 .

[68]  J. Cacioppo,et al.  Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .

[69]  D. O. Sears,et al.  The person-positivity bias. , 1983 .

[70]  William F. Brewer,et al.  Stories Are to Entertain: A Structural-Affect Theory of Stories. Technical Report No. 265. , 1982 .

[71]  Mandler JeanM. A code in the node: The use of a story schema in retrieval , 1978 .

[72]  R. Barthes,et al.  An Introduction to the Structural Analysis of Narrative , 1975 .