Antecedents and Impacts of Trust in Travel-Related Consumer-Generated Media

This study investigated the factors influencing trust in travel-related consumer-generated media (CGM) and the degree to which trust affects the benefits and impacts of using CGM when planning pleasure trips. An online survey of US Internet users was conducted with a total of 1,170 individuals responding to questions regarding their perceptions and use of CGM for travel planning. The findings show that CGM use is widespread and that trust depends on the type of website on which the CGM is posted, perceptions of other CGM creators as well as CGM readers' personality. Also, those who have greater trust in CGM report greater impacts and derive greater benefits from their CGM use.

[1]  P. Briggs,et al.  Trust in Online Advice , 2002 .

[2]  Andrew B. Whinston,et al.  Building trust in the electronic market through an economic incentive mechanism , 1999, ICIS.

[3]  D. Gefen,et al.  E-commerce: the role of familiarity and trust , 2000 .

[4]  Sirkka L. Jarvenpaa,et al.  Consumer Trust in an Internet Store: A Cross-Cultural Validation , 2006, J. Comput. Mediat. Commun..

[5]  Donnavieve N. Smith,et al.  Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets , 2005 .

[6]  Barbara K. Kaye,et al.  Using Is Believing: The Influence of Reliance on the Credibility of Online Political Information among Politically Interested Internet Users , 2000 .

[7]  Kyung Hyan Yoo,et al.  Trust in Travel-related Consumer Generated Media , 2009, ENTER.

[8]  A. Tjoa,et al.  Information and Communication Technologies in Tourism , 1996, Springer Vienna.

[9]  Sung-joon Yoon,et al.  The antecedents and consequences of trust in online-purchase decisions , 2002 .

[10]  Thomas J. Johnson,et al.  Cruising is Believing?: Comparing Internet and Traditional Sources on Media Credibility Measures , 1998 .

[11]  G. Zinkhan,et al.  Trust in Online Prescription Drug Information Among Internet Users , 2003, Health marketing quarterly.

[12]  B. J. Fogg,et al.  Credibility and computers , 2003 .

[13]  Aneil Mishra.  ORGANIZATIONAL RESPONSES TO CRISIS: THE CENTRALITY OF TRUST , 1996 .

[14]  Lisa R. Klein,et al.  The Internet and International Marketing , 1996 .

[15]  David Gefen,et al.  The conceptualization of trust, risk and their electronic commerce: the need for clarifications , 2003, 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the.

[16]  Han Yi,et al.  Trust and e-commerce: a study of consumer perceptions , 2003, Electron. Commer. Res. Appl..

[17]  B. J. Fogg,et al.  Persuasive technology: using computers to change what we think and do , 2002, UBIQ.

[18]  Norman L. Chervany,et al.  Conceptualizing trust: a typology and e-commerce customer relationships model , 2001, Proceedings of the 34th Annual Hawaii International Conference on System Sciences.

[19]  J. Crotts,et al.  Travel Blogs and the Implications for Destination Marketing , 2007 .

[20]  Miriam J. Metzger,et al.  The perceived credibility of personal Web page information as influenced by the sex of the source , 2003, Comput. Hum. Behav..

[21]  R. Gurrea,et al.  The role played by perceived usability, satisfaction and consumer trust on website loyalty , 2006, Inf. Manag..

[22]  Mark A. Bonn,et al.  Predicting a Behavioral Profile for Pleasure Travelers on the Basis of Internet Use Segmentation , 1999 .

[23]  Julia E. Blose,et al.  Believe it or not: Credibility of blogs in tourism , 2008 .

[24]  J. Hair.  Multivariate data analysis , 1972 .

[25]  Henry H. Emurian,et al.  An overview of online trust: Concepts, elements, and implications , 2005, Comput. Hum. Behav..

[26]  M. Helander,et al.  Affective design of E-commerce user interfaces: how to maximise perceived trustworthiness , 2001 .

[27]  Kyung Hyan Yoo,et al.  Use and Impact of Online Travel Reviews , 2008, ENTER.

[28]  Donna L. Hoffman,et al.  Building consumer trust online , 1999, CACM.

[29]  Rita Walczuch,et al.  Psychological antecedents of institution-based consumer trust in e-retailing , 2004, Inf. Manag..

[30]  Thomas J. Johnson,et al.  Webelievability: A Path Model Examining How Convenience and Reliance Predict Online Credibility , 2002 .

[31]  F. Sultan,et al.  Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study , 2005 .

[32]  Jonathan Marshall,et al.  Interactive Technology and Persuasion , 2002 .

[33]  Francesco Ricci,et al.  Product Reviews in Travel Decision Making , 2006, ENTER.

[34]  B. Pan,et al.  A retrospective view of electronic word-of-mouth in hospitality and tourism management , 2017 .

[35]  Peter O'Connor,et al.  User-Generated Content and Travel: A Case Study on Tripadvisor.Com , 2008, ENTER.

[36]  P. Kalbfleisch.  Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment , 2003 .

[37]  Sirkka L. Jarvenpaa,et al.  Consumer trust in an Internet store , 2000, Inf. Technol. Manag..

[38]  Glen T. Cameron,et al.  A Comparative Study: Does the Word -of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet? , 2002 .

[39]  正人 宇治川.  生きる喜びをデザインするという新しい学問の誕生 : International Conference on Affective Human Factors Designの報告(会員フォーラム) , 2001 .

[40]  James Price Dillard,et al.  The Persuasion Handbook: Developments in Theory and Practice , 2002 .

[41]  R. Kramer,et al.  Trust in Organizations: Frontiers of Theory and Research , 1995 .

[42]  William F. Lewis,et al.  Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications , 2007 .

[43]  A. Tjoa,et al.  Information and Communication Technologies in Tourism , 1996, Springer Vienna.