An Approach to Treat the User’s Preferences About Personal Data

The concern with users’ privacy in the Internet is an argued subject in some areas of knowledge. Mechanisms and actions exist to promote guarantees of user’s privacy; the majority of them, however, present limitations in the privacy control. This paper describes a procedure for the user’s privacy preferences treatment in web systems based on a contextualization model. It offers a personalization choice to the user guaranteeing that his/her privacy preferences are respected. The procedure is applied in a case study and the observed results are presented, evidencing that the privacy personalization improves the user trust in web transactions.