Study on WeChat User Behaviors of University Graduates

WeChat was published in China by Tencent company since Jan. 21st 2011. After 100 million users in Mar. 2012, Tencent announced that the number of WeChat's users reached 300 million in Jan 15th 2013. WeChat has become one of the most heated topics within the last 2 years and its every move is attracting attention from various academia, industries, and enterprises. This study selected 50 university graduates as object and analyzed their We Chat using patterns through investigation and survey with statistic methods. The author designed the methods of user study and invited users to participate in the user study at first. Second, by using the collected data from university graduates from 2013 to Mar 2014, the author analyzed the quantities and composition of their contacts in We Chat, figured out the source, type and goal of the public platform they are following, recorded the time, type, form and time relativity of their first 100 posts in the "Moments" function. Through analyzing the data, the author intended to study the real situation in which university graduates virtually socialize and communicate with each other using WeChat and the popularity of WeChat on building social network with strangers. Also, this paper has certain contribution to how to improve the function and service of WeChat. What's more, it analyzed both positive and negative influence of We Chat on students' socialization.

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