Analysis of Cognition Difference of Visual and Imagined Haptic Inputs on Product Texture

The rise of aesthetic economics is remarkable over the past few years and it is also displays the culture and creative industry which would be outstanding in the world. The useful feature of the product is not the only reason to buy the product of the consumer. The interface of product aesthetics gives people a sense of beauty and impression; it also promotes people to consume and collect. However many products while similar in visual appearance, differ in their haptic characteristics affect people’s willingness to buy. Based on the above reasons, the trend of product design is consumer-oriented. This study analyzes the cognition difference of visual and imagined haptic inputs based on product texture. We choose tea cups with different textures be the stimulus samples in this experiment to investigate the participants’ psychological feelings. The purpose of this study is to discover the correspondence between product textures with consumers’ feel and generate specific guidelines for design in the future. There are four findings suggested by this paper. The first one is that a product with an attractive visual appearance is not necessarily pleasing to the touch. The second one is people view the products through visual and describe the product bias in emotional thinking. The third one is antonym adjectives of the popular products are less which conform of people with normal mental state. The fourth one is most of visual and haptic adjectives have commonality. Hopefully, industries and multi-cultural style of products will continue to support the future development and growth of aesthetic economics.