Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius
暂无分享,去创建一个
Sharmila Pudaruth | Thanika Devi Juwaheer | T. D. Juwaheer | S. Pudaruth | Marie Monique Emmanuelle Noyaux
[1] Marios Trigkas,et al. Green marketing: The case of Greece in certified and sustainably managed timber products , 2010 .
[2] D. Aaker. Building Strong Brands , 1995 .
[3] T. E. Muller,et al. Structural Information Factors which Stimulate the use of Nutrition Information: A Field Experiment , 1985 .
[4] Bodo B. Schlegelmilch,et al. The link between green purchasing decisions and measures of environmental consciousness , 1996 .
[5] I. Roozen,et al. Attributes of Environmentally Friendly Consumer Behavior , 1998 .
[6] F. Webster. Determining the Characteristics of the Socially Conscious Consumer , 1975 .
[7] Kenneth John Peattie,et al. Environmental Marketing Management: Meeting the Green Challenge , 1995 .
[8] M. Drumwright. Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion , 1994 .
[9] I. Ajzen. The theory of planned behavior , 1991 .
[10] Kara Chan,et al. Market Segmentation of Green Consumers in Hong Kong , 2000 .
[11] Michael Jay Polonsky,et al. An Introduction To Green Marketing , 1994 .
[12] Anil Menon,et al. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy , 1997 .
[13] Edwin R. Stafford. Energy Efficiency and the New Green Marketing , 2003 .
[14] Thomas A. Arcury,et al. Environmental Attitude and Environmental Knowledge , 1990 .
[15] Edwin R. Stafford. Commentary: Energy Efficiency and the New Green Marketing , 2003 .
[16] Joel J. Davis. Consumer Response to Corporate Environmental Advertising , 1994 .
[17] Clare D'Souza,et al. Green products and corporate strategy: an empirical investigation , 2006 .
[18] T. D. Juwaheer. An emerging environmental market in Mauritius: myth or reality? , 2005 .
[19] Nelson A. Barber,et al. “Green” wine packaging: targeting environmental consumers , 2010 .
[20] Peter White,et al. Achieving real environmental improvements using value: Impact assessment , 1993 .
[21] J. Hair. Multivariate data analysis , 1972 .
[22] Ricky Y. K. Chan,et al. Antecedents of green purchases: a survey in China , 2000 .
[23] A. Kollmuss,et al. Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? , 2002 .
[24] Nelson A. Barber,et al. Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase , 2009 .
[25] Michael Jay Polonsky,et al. Environmental Marketing: Strategies, Practice, Theory, and Research , 1995 .
[26] P. Schultz,et al. VALUES AS PREDICTORS OF ENVIRONMENTAL ATTITUDES: EVIDENCE FOR CONSISTENCY ACROSS 14 COUNTRIES , 1999 .
[27] Gilbert A. Churchill. A Paradigm for Developing Better Measures of Marketing Constructs , 1979 .
[28] K. Peattie,et al. Responding to the green movement , 1992 .
[29] A. W. Wicker. Attitudes Versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects. , 1969 .
[30] D. Richards. Environmentally Conscious Manufacturing , 1994 .
[31] W. Kilbourne,et al. Green Advertising: Salvation or Oxymoron? , 1995 .
[32] Gillian H. Wright,et al. Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain , 1996 .
[33] G. Hooley,et al. Marketing Strategy and Competitive Positioning , 1993 .
[34] Les Carlson,et al. A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach , 1993 .
[35] P. Stern. New Environmental Theories: Toward a Coherent Theory of Environmentally Significant Behavior , 2000 .
[36] Karen West. Ecolabels. The Industrialization of Environmental Standards. , 1995 .
[37] Julie A. Caswell,et al. Using Informational Labeling to Influence the Market for Quality in Food Products , 1996 .
[38] Shruti Gupta,et al. To buy or not to buy? A social dilemma perspective on green buying , 2009 .
[39] M. Laroche,et al. Targeting consumers who are willing to pay more for environmentally friendly products , 2001 .
[40] Kim R. Robertson,et al. Amount of Label Information Effects on Perceived Product Quality , 1987 .
[41] R. Johnston,et al. Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier, and Household Attributes , 1999 .
[42] Mark Sagoff,et al. Living within limits: by G. Hardin Oxford University Press, 1993. £17.95 hbk (x + 339 pages) ISBN 0 19 507811 X , 1994 .
[43] Knut Veisten,et al. Willingness to pay for eco-labelled wood furniture: Choice-based conjoint analysis versus open-ended contingent valuation , 2007 .
[44] Lynette Knowles Mathur,et al. An Analysis of the Wealth Effects of Green Marketing Strategies , 2000 .
[45] Clare D'souza,et al. Green advertising effects on attitude and choice of advertising themes , 2005 .
[46] Carmen Tanner,et al. Promoting sustainable consumption: Determinants of green purchases by Swiss consumers , 2003 .
[47] J. Elkington. Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development , 1994 .
[48] S. Vandermerwe,et al. Customers drive corporations , 1990 .
[49] Moira O'Connor,et al. Environmental Education and Attitudes , 2000 .
[50] Rolf Wüstenhagen,et al. Green Energy Market Development in Germany: Effective Public Policy and Emerging Customer Demand , 2006 .
[51] Paul Shrivastava,et al. Environmental technologies and competitive advantage , 1995 .
[52] Demond Miller,et al. Green Marketing: Opportunity for Innovation , 1998 .
[53] P. Kangis,et al. Commentary: Gift Packaging in Duty‐free Markets – Environmentalism and Brand Equity , 1994 .
[54] Kenneth John Peattie,et al. Trappings versus substance in the greening of marketing planning , 1999 .
[55] Michael Jay Polonsky,et al. Environmentally sustainable food production and marketing: Opportunity or hype? , 2006 .
[56] Clare D'souza,et al. An empirical study on the influence of environmental labels on consumers , 2006 .
[57] C. Prahalad,et al. Strategy as a field of study: Why search for a new paradigm? , 2007 .
[58] Nik Ramli Nik Abdul Rashid. Awareness of Eco-label in Malaysia’s Green Marketing Initiative , 2009 .
[59] Rolf Wüstenhagen. Pricing Strategies on the Way to Ecological Mass Markets 1 , 1999 .
[60] J. Reser,et al. What and where are environmental values? Assessing the impacts of current diversity of use of ‘environmental’ and ‘World Heritage’ values , 2005 .
[61] Michael E. Porter,et al. Green and Competitive : Ending the Stalemate , 1996 .
[62] Nabsiah Abdul Wahid,et al. Investigation of green marketing tools' effect on consumers' purchase behavior , 2011 .
[63] Lucie K. Ozanne,et al. A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products , 1999 .
[64] John F. Wasik,et al. Green marketing & management : a global perspective , 1996 .
[65] E. Kals,et al. Emotional Affinity toward Nature as a Motivational Basis to Protect Nature , 1999 .
[66] Michel Laroche,et al. Shades of green: linking environmental locus of control and pro‐environmental behaviors , 2005 .
[67] Manoj Hastak,et al. Consumer Comprehension of Environmental Advertising and Labeling Claims , 1995 .
[68] Cathy L. Hartman,et al. Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products , 2006 .
[69] John B. Unipan,et al. Green Buying: The Influence of Environmental Concern on Consumer Behavior , 1997 .
[70] A. Ranchhod,et al. International green marketing: A comparative study of British and Romanian firms , 2005 .
[71] E. Rex,et al. Beyond ecolabels: what green marketing can learn from conventional marketing , 2007 .
[72] P. Kotler,et al. Principles of Marketing , 1983 .
[73] Jack Arbuthnot,et al. The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behavior and Knowledge , 1977 .
[74] Stavros P. Kalafatis,et al. Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination , 1999 .
[75] David J. Ortinau,et al. Marketing Research: A Practical Approach for the New Millennium , 2000 .
[76] Deepali Sinha Khetriwal,et al. Exploring the Relationship Between Environmental Orientation and Brand Value : Is There Fire or Only Smoke? , 2008 .
[77] Garrett Hardin,et al. Living Within Limits: Ecology, Economics, and Population Taboos , 1993 .
[78] Ritsuko Ozaki,et al. Pro‐environmental products: marketing influence on consumer purchase decision , 2008 .
[79] R. Krishnan,et al. Consumer effects of environmental impact in product labeling , 2011 .
[80] C. Russell,et al. Environment, information and consumer behaviour , 2005 .
[81] Patrick Hartmann,et al. Green branding effects on attitude: functional versus emotional positioning strategies , 2005 .
[82] M. Conner,et al. The Theory of Planned Behaviour , 2004 .
[83] Ricky Y. K. Chan. Consumer responses to environmental advertising in China , 2004 .