Digital social network technology and the complex organizational systems

Purpose – In a competitive business environment, organizations must leverage their resources efficiently in order to provide system‐wide solutions and maintain the standards all customers expect. To do so, the resources must be integrated; however, the integration of information and resources within organizations has thus far not produced satisfactory results. In contrast, it has been found that efficient, ongoing and timely transfer of information is conducted over the internet. This research seeks to examine whether the use of internet technology within organizations can indeed enhance and streamline the ability of employees to function as fractals in complex organizations.Design/methodology/approach – The research is a qualitative study, allowing for the examination of behavior in the organizational reality as is, by analyzing interviews and observations of over 60 employees in different organizations.Findings – It is found that the ability of a digital social network to create immediate system‐wide so...