Building supply chain collaboration: a typology of collaborative approaches

Purpose – This research aims to examine the characteristics, requirements, benefits, and barriers to various collaborative relationships and proposes a typology of collaborative approaches.Design/methodology/approach – The research discusses insights and observations from exploratory interviews with 21 managers from ten different manufacturers and retailers.Findings – A typology of three types of collaborative approaches (collaborative transaction management; collaborative event management; and collaborative process management) is proposed. The three collaborative approaches are compared and contrasted. Benefits and limitations associated with each type of collaboration are discussed.Practical implications – Managers can use the typology to assess current collaborations and seek ways to improve current collaborative efforts. Managers can also use the typology to develop collaborative strategies across a broad spectrum of relationships in order to determine which type of collaboration best fits each indivi...

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