The Hidden Value of Knowledge in New Products

The purpose of this article is to evaluate the impact that knowledge management has on new product success. In this study, two aspects of knowledge management—knowledge acquisition and knowledge dissemination—were examined relative to traditional determinant of new product success. Moderating effect of competitive intensity is also investigated. The results generally support the importance of knowledge management to new product success. These findings imply that if organizations fail to understand the subtle ways by which different features of KM influence new product success, they may fail to harvest the full value of KM.

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