Justification of Advanced Manufacturing Technologies (AMT)

Increasingly, discounted cash flow (DCF) techniques have been questioned when used for evaluating technology intensive long term investment proposals. This is mainly because DCF techniques ignore the intangible benefits accruing from these systems. This paper attempts to justify an investment in a new technique – the advanced manufacturing technology (AMT) using the extended Brown–Gibson model. It can be seen that investment in AMT is attractive if we consider the benefits accruing from the subjective factors. This is an attempt to help practising managers to convince their top management of the investment worthiness of AMT.