Transport/telecommunication interactions: Empirical evidence from a videoconferencing field trial in the United Kingdom

Abstract Interactions between transport and telecommunications have been an issue for much speculative assessment but little empirical research. The recent development of many new telecommunication services is now providing the opportunity, however, to monitor the use of telecommunication facilities from the moment of introduction, and to evaluate their impact on communications behaviour. This paper describes a study of user reactions in a videoconferencing field trial in the United Kingdom which considered these questions. In companies where regular use became established, the role of videoconferencing was primarily as a complement to traditional face-to-face meetings, as well as to simpler forms of communication, substituting for both to an extent, and also being used in its own right; 87% of survey respondents felt their trips had decreased, and 75% found it a satisfactory alternative to travel. A decline in spontaneity within meetings was compensated by shorter duration, a higher degree of task orientation, increased effectiveness, and speedier decision making. In firms where regular use did not occur, various factors relating to the planning and management of the facility were mainly responsible. rather than any failings in the basic concept of videoconferencing.