Persona Modeling Process - From Microdata-based Templates to Specific Web Ontologies

The use of Personas method for communicating user requirements in Human-Computer Interaction is well established and widely used. However, little research has been conducted regarding linking personas data with other pieces of data concerning the product development and design process or even creating a personas model. We consider that using semantic web technologies such as microdata and RDFa to annotate personas data is and adequate step towards solving these issues. This paper aims to provide a conceptual model (a HTML5 microdata schema and an OWL specification) that includes concepts and properties used to model personas. In order to exemplify our model and extract data, we made use of a semantically annotated persona

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