This paper states the image of product, the definition of energy-saving and environmental protection equipment, and the need of image design for domestic energy-saving equipment, analyzing the image recognition system and visual identification system of constituting the system of energy-saving equipment product, proposing a set of scientific and rational procedure for the visual image of the energy-saving product: find the characteristics of the product and establish its image; conduct design from the point to the surface;strengthen the image of the product by the same series to multi-series;perfect and implement product image and popularize inside and outside the enterprise. The paper aims to enhance the image of energy-saving and environmental protection product, creating brand, establishing corporate culture and promoting the competitiveness of enterprises.