Killing the goose that laid the golden egg?

Sales of herbal, homoeopathic, and other complementary remedies are growing fast, and increasing numbers of people are visiting complementary practitioners.1 The international market for complementary and alternative medicine is now worth a considerable amount of money—an estimated $21.2bn in the United States in 1997, more than half of which was paid directly by patients,2 and £450m in Britain in 1998, with 90% purchased privately.3 Two articles in this issue illustrate the suspicion of complementary medicine that still exists among many medical practitioners and the potential for integrating complementary and orthodox treatments.4 5 Complementary medicine is marginalised in the healthcare systems of many countries, but calls for a more integrated approach are growing louder and seem to be having an effect.6–8 Hostility to complementary medicine among doctors is starting to erode. Basic courses in various complementary therapies are now available in many medical schools in Britain9 and the United States,10 albeit on an optional basis. Some doctors go on to do more advanced training, enabling them to …

[1]  Edward A. Baldwin Time for a fresh look at complementary medicine , 2003, BMJ : British Medical Journal.

[2]  E. Mann,et al.  Integrative approaches to pain management: how to get the best of both worlds , 2003, BMJ : British Medical Journal.

[3]  Angela Coulter,et al.  The European Patient Of The Future , 2003 .

[4]  A. Tuffs Three out of four Germans have used complementary or natural remedies , 2002, BMJ : British Medical Journal.

[5]  D. Josefson Novelty contact lenses are banned in the United States , 2002, BMJ : British Medical Journal.

[6]  J. Nicholl,et al.  Use and expenditure on complementary medicine in England: a population based survey. , 2001, Complementary therapies in medicine.

[7]  G. Bodeker Lessons on integration from the developing world's experience. , 2001, BMJ : British Medical Journal.

[8]  G. Lewith,et al.  Commentary. Can doctors respond to patients' increasing interest in complementary and alternative medicine? , 2001, BMJ : British Medical Journal.

[9]  A. Vickers Recent advances: complementary medicine. , 2000, BMJ.

[10]  A. Vickers,et al.  Complementary medicine and the patient , 1999, BMJ.

[11]  N. Britten,et al.  'Doctors can't help much': the search for an alternative. , 1999 .

[12]  R. Kessler,et al.  Trends in alternative medicine use in the United States, 1990-1997: results of a follow-up national survey. , 1998, JAMA.

[13]  T. Kaptchuk,et al.  Courses involving complementary and alternative medicine at US medical schools. , 1998, JAMA.

[14]  E. Ernst Prevalence of use of complementary/alternative medicine: a systematic review. , 2000, Bulletin of the World Health Organization.