PERCEPTION OF CONSUMERS TOWARDS BRANDED JEWELLERY PRODUCTS OF MALABAR GOLD IN THIRUVANANTHAPURAM CITY

Branded jewellery products have created a sort of revolution in the field of jewellery retail market. The main attraction of branded jewels is that they have a unique style of their own that differentiates them from others. Moreover the designs of the ornaments are exquisite and have a futuristic approach that offers people a break from the monotonous pieces that are not in vogue anymore. Each jewel has an element of distinctiveness and newness that makes it preferable to the rest of the options. These collections of ornaments are designed in pure gold and diamond and they are synonym for fitness. The credit for coming up with these ultramodern pieces of jewellery goes to Malabar Gold. The branded jewellery products have a great impact on the purchasing power of the consumers and the sale of branded products isincreasing.