Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

Why Data Mining is Important: What is Customer-Centric Data Mining? How Data Mining Can Enhance Your Services and Products Data Mining Can Solve Your Most Difficult Problems The Data Mining Process Pillars of the Data Mining Framework: The Information Technology of Business Intelligence The Data in Data Mining The Mathematics of Data Mining Data Mining Techniques: Knowledge Discovery Data Mining Techniques: More Knowledge Discovery Data Mining Techniques: Predictive Models Data Mining Management: Common Reasons Data Mining Projects Fail Overcoming Obstacles Successful Data Mining Project Management Data Mining in Practice--Case Studies: Data Mining in: Customer Service, Retail, Insurance, Financial Services, Health Care and Medicine, Telecommunications, Transportation and Logistics, Energy, and Government Glossary Bibliography Appendixes: Vendor Information "STAT 101" Techniques Listed by Methodology Phase