Bricks and Clicks

In October 2000, Ausmusic launched musicIT.com, an online music training option for the individual 'leisure' market and the 'education' market. This paper covers the establishment, the delivery and the future for musicIT.com. It recommends that a balancing act is required to maximise the future of online learning in Australia. This balance involves the combination of 'bricks and clicks', that is the bricks and mortar existing models of learning together with online learning. For survival, a balance of educational and commercial imperatives is also needed.