Moving towards Solution Business: Challenges for Internal Communication - A Pilot Study

The study concentrates on examining internal communication-related challenges when a company is changing from a traditional industrial material supplier to a customer-oriented solution provider. The phenomenon is approached through the concepts of internal communication and solution business. The qualitative single case study includes empirical evidence from a large multinational supplier of metal-based components and systems and integrated systems for construction and engineering industry. The study offers insights into the change process of a solution provider as well as internal communication -related challenges during the process.

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