The E-Commerce Systems Modelling Based on Petri Networks

The paper simulates the process of interaction between virtual enterprises (participants) in the Internet world of e-commerce based on Petri nets. The general formal model of mutual relations using payment systems (processes) between participants of e-commerce is described. Regardless of the type of e-commerce, the primary indicator of the impact on the profit of ecommerce is the involvement of potential audiences to visit the relevant e-commerce sites and their further motivation to make the applicable orders. Appropriate e-commerce referral systems should withstand the worst of motivating the user to place an order. Timely further analysis of the statistics of visits and conversions depends on the formation of new goals to encourage potential e-commerce customers. The e-commerce system model based on the Petri net allows determining the set of financial relations between the participants of e-business. Analysis of labelled systems based on the Petri net enables you to build a tree of achievement of e-commerce goals and finding the relationships between site visits and e-business profits. Further application of the methods of correlation and cluster analysis to the obtained data allows classifying the purposes of conversions depending on the market reaction and the current time for the necessary adjustment.

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