Future of the multinational company

Introduction (Julian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip). SECTION 1: RIVAL STATES, RIVAL FIRMS. Chapter 1: The (A)Political Multinational: State--Firm Rivalry Revisited (Louis Turner). Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(John Dunning). Chapter 3: The multi--home based multinational: combining global competitiveness and local innovativeness (A-rjan Solvell). Chapter 4: Regional multinationals: The location--bound drivers of global strategy (Alan Rugman and Alain Verbeke). SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE. Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990--2000 (Jose de la Torre, Jose Paulo Esperanca and Jon Martinez). Chapter 6: Risk and the dynamics of globalisation (Don Lessard). Chapter 7: The global OEM: The transformation of Asian sup plier companies )(Anthony Leung and George Yip) . Chapter 8: Designing Multinationals: Is it all over now? (Lawrence Franko). Chapter 9: The customer--focused multinational: revisiting the Stopford and Wells model in an era of global customers (Julian Birkinshaw and Siri Terjesen). Chapter 10: Geography as a design variable (Eleanor Westney). Chapter 11: Regional Organisations: Beware of the pitfalls (Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck). Chapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (Yves Doz, Jose Santos and Peter Williamson). SECTION 3: REJUVENATING THE MATURE BUSINESS. Chapter 13: The critical role of sense--making in Rejuvenating the Mature Business (John Stopford and Charles Baden--Fuller). Chapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (Sumantra Ghoshal and Heike Bruch). Chapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (Peter Williamson). Chapter 16: Racing to be second: Innovation through imitation (Costas Markides). Chapter 17: Who needs multinationals? Lessons from open--source software (Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli). SECTION: 4. Chapter 18: Management Research: Reprise and Prologue (John Stopford). Bibliography. List of Contributors. Index.