Statistical Thinking: Improving Business Performance, 2nd ed

from such an aspect, the business case for predictive business analytics is built and its necessity is emphasized in predicting and mitigating the risk of organizational failure. In Chapter 9, the di↵erences between business intelligence, business analytics, and enterprise performance management are further discussed. Business intelligence focuses on querying and storing data and information while business analytics seeks to gain knowledge from data and information, which may be built on existing business intelligence methods and can be implemented through the platform of enterprise performance management with set objectives and targets. As the authors mention in this chapter, e↵orts should focus on establishing an effective PBA function rather than di↵erentiating the terminologies being used.