Reengineering for Revenue Growth

By partnering effectively with other corporate functions, RD they help to distinguish reengineering from other improvement approaches. Champy further defines reengineering as an approach for radical experimentalism, of invention and reinvention, constantly checked by the realities of the bottom line. Reengineering is a state of mind that requires an acceptance of three things: there are no certain answers, nothing is predictable, and the game is never over (2). Reengineering requires a holistic approach to redesigning a business process. The approach is purposely fundamental in that it concentrates on what the desired outcome should be and rejects conventional thinking. Every aspect of a process is fair game for rethinking: inputs, outputs, structure, tasks, technology, and purpose. Reengineering objectives aim for breakthrough goals that are clearly specified, often quantitatively, and at levels far higher or lower than currently exist in a company. …