Determining colors for traffic control devices at transponder-controlled tollbooth lanes with a sign simulator

The number of toll roads is increasing in the United States, and drivers face signing practices that vary greatly across jurisdictions. In addition to the increase in toll roads, there is an increase in the use of electronic toll collection (ETC) transponders. The present study was undertaken to develop standard signing practices—specifically for background color, legend color, underlay color (i.e., the background color for the pictographs), and pictograph—for ETC-supported toll road signs. The study reviewed selected ETC toll road signs in the United States to help select candidate elements and options to be used in a laboratory experiment. On the basis of that review, 120 signs depicted on 35-mm slides were developed with a standard sign-design software package. The signs were presented to 60 participants (equally divided by sex and age group) in the recently updated Turner-Fairbank Highway Research Center's sign simulator. The signs were shown to participants starting at a simulated distance of approxi...