Transforming Professional Competencies into Job Outcome: The Perspective of Performance

Franchise cafe industry nowadays has become more competitive, therefore, more enterprises devoted themselves to the industry, The franchise cafe industry in Taiwan show a urgent problem since the franchise system is getting more complicated and difficult to manage, the role of manager consider to be important thus result in a great influence. A well-fit and capable manager can contribute positive competitive advantages and helping the franchisees to strength their performances. The research discuss the company of the case in 2009, inputting the core competencies project, the purpose of the project is increasing the development and performance of the managers. As a result, the research purposes are as follow： (1) Understand the perception of core competencies from managers. (2) Analyze the effect of inputting core competencies to the managers’ working performances. (3) Find out the core competencies which are not yet been concerned and providing the enterprise as reference. The research uses qualitative method for deep interview, the interview samples contains the managers who have worked in the apartment of training at least over a year. However, in order to understand the difference of performance influenced by core competencies, join the interview from area managers can be helpful. The result shows the managers conquer to the fact that core competencies are positively affect the efficiency and performance by inputting the project, secondary, the managers think that the most benefit of inputting the core competencies is internal communication and common believe of operation model; eventually the manager recognize that human resource development and self-management shall be implemented into the core competencies.