Cross-Cultural Advertising

The standardization of advertising for international markets has been much discussed in the literature, although there is little empirical evidence on how far standardized advertisements are used i...

[1]  Attitudes toward Culture and Approach to International Advertising , 1970 .

[2]  J. Ryans,et al.  Coordinating International Advertising , 1978 .

[3]  A. Elbashier,et al.  Export Marketing in the Middle East. The Importance of Cultural Differences , 1983 .

[4]  J. Quelch.  Customizing Global Marketing , 1986 .

[5]  J. Whitelock.  Global Marketing and the Case for International Product Standardisation , 1987 .

[6]  W. Keegan.  Multinational marketing management , 1974 .

[7]  Michel Hugues.  An Empirical Study of Media Comparison , 1975 .

[8]  E. Hall.  The Silent Language , 1959 .

[9]  W. Keegan,et al.  Multinational Product Planning: Strategic Alternatives , 1969 .

[10]  S. McIntyre,et al.  Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing , 1979 .

[11]  J. Bruner,et al.  Cultural Differences and Inferences About Psychological Processes. , 1971 .

[12]  S. W. Dunn.  Effect of National Identity on Multinational Promotional Strategy in Europe , 1976 .

[13]  J. B. Kernan,et al.  Why products flourish here, fizzle there , 1967 .

[14]  E. Elinder.  How International Can European Advertising Be? , 1965 .

[15]  T. Levitt.  THE GLOBALIZATION OF MARKETS , 1983 .

[16]  J. Donnelly,et al.  Standardized Global Advertising, a Call as Yet Unanswered , 1969 .

[17]  A Comparative Study of Advertising in Canada, the United Kingdom and Turkey , 1981 .

[18]  R. Heeler,et al.  Developing International Advertising Strategy , 1980 .