论文信息 - Integration of CRM and ERP in E-Commerce Environment

Integration of CRM and ERP in E-Commerce Environment

This paper studied the Integration of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) under electronic-Commerce (EC) environment by analyzing the relationship between CRM and ERP and their different contributions for enterprises. It is pointed that their integration will be a trend for enterprises in future EC competitive environment .Finally it was discussed on the manners of their integration and supporting technical means. Keyword: Customer Relationship Management; Enterprise Resource Pplanning; electronic-Commerce; integration

Yanjing Jiang

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