Privacy Rules: Approach in the Label or Textual Format

Users usually don't read privacy policies of the websites accessed. This paper presents the privacy policy of the websites in a format named Privacy Label for being similar to nutritional labels. It is presented on the standardized-table format of items of privacy policies, including governmental policies. This format was compared to the policies described as full text written in natural language based on the perception of 198 participant students of the different areas. The results indicate that the Privacy Label format facilitates users’ comprehension of the policy content and made them more aware of elements that they would usually dismiss when reading a textual privacy policy.