Mobile phone banking : Usage experiences in Kenya By
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The uptake of mobile phones in Kenya has been unprecedented. Of vital significance is the rapid absorption of mobile based banking services. This trend of continued reliance on mobile devices to execute monetary transactions is steadily gaining momentum. In an effort to gauge the implications of this mobile phone phenomena, this study set sets out to bring to light the critical issues arising from the emergent mobile technology innovations. This paper is structured to offer strategic insights into the current state of mobile phone banking service as well as a review of emerging service provider, customer traits as well as tactical and policy implications. Illuminative cases are also featured to drive home the fundamental paradigms of concern in this study. The paper is based on a study conducted on existing mobile banking services in Kenya alongside mobile banking experiences of different countries.
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